Strategy for institutions that serve us.
Deploying experience, capacity and brand to support what matters most.
Three frameworks
Framework
Experience Economics
What an organization produces for the people it serves, what the gaps between intention and delivery cost, and where the highest-return actions sit.
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Capacity Economics
What an institution can do with what it has, what trade-offs it makes across populations and over time, and what evidence advocates need to make a structural case for doing things differently.
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Branded Economics
How an organization can predict the value of brand as an amplifier of its objectives, so investments in brand can be defended on the same terms as investments in capacity or operations.
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From the field
Observations from active work, written carefully enough to respect the institutions and the people involved.
Healthcare
Capacity at the edges: notes from northern Canada
A care model that works has effects that ripple across the system. Most of the ripples land somewhere other than the clinic.
Read →Foundation & Fundraising
The giving system was the story
A charitable foundation had strong donor relationships and a clear mission. What it didn't have was a giving experience that matched either.
Read →For-profit medicine
The money was already in the practice
A private clinic came in asking about marketing spend. The economics pointed somewhere else.
Read →The Public Goods
A Substack publication where the frameworks develop in public. Posts on capacity decisions in healthcare, experience strategy for institutional organizations, brand value where trust is the operating currency, and field notes from active work.
Scott Duncan
Twenty-five years working with Canadian institutions across healthcare, public services, transit and postal systems, utilities, and performing arts organizations. Strategist, tool-builder, photographer. Montreal-based. Bilingual.
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