Strategy for institutionsthat serve us.
Three frameworks
Building the evidence base for change.
Framework
Experience Economics
What an organization produces for the people it serves, what the gaps between intention and delivery cost, and where the highest-return actions sit.
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Capacity Economics
What an institution can do with what it has, what trade-offs it makes across populations and over time, and what evidence advocates need to make a structural case for doing things differently.
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Branded Economics
How an organization can predict the value of brand as an amplifier of its objectives, so investments in brand can be defended on the same terms as investments in capacity or operations.
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From the field
Observations from active work.
Healthcare
Capacity at the edges: notes from northern Canada
A care model that works has effects that ripple across the system. To make an effective model, we needed to account for these impacts.
Read →Foundation & Fundraising
The giving system was the story
A charitable foundation had strong donor relationships and a clear mission. It lacked a giving experience to match.
Read →For-profit medicine
The money was already in the practice
A private clinic came in asking about marketing spend. The economics pointed elsewhere.
Read →The Public Goods
Posts on capacity decisions in healthcare, experience strategy for institutional organizations, brand value where trust is the operating currency, and field notes from active work.
Scott Duncan
For twenty-five years, I have worked with Canadian institutions across healthcare, public services, transit and postal systems, utilities, and performing arts organizations. Strategist, tool-builder, photographer. Montreal-based. Bilingual.
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