Scott Duncan
Strategist. Tool-builder. Photographer. Montreal.
For twenty-five years, I have worked with Canadian institutions across public healthcare, public services, transit and postal systems, utilities, and performing arts organizations. My focus has been on the questions institutions struggle to answer well: what experience are they producing for the people they serve, what capacity do they have to deliver against their mandate, and what is their brand value doing for them or against them.
Most recently CX Strategy lead in the Quebec market at PwC. Before that, strategy and advisory work across Alberta Health, The Ottawa Hospital, the Public Health Agency of Canada, Employment and Social Development Canada, Canada Post, BC Ferries, Hydro-Quebec, Pharmacare, and selected private-sector operators and performing arts organizations.
Founder of duncanlcd Advisory in 2005. Builder of three proprietary frameworks: Experience Economics, Capacity Economics, and Branded Economics. The Public Goods is the home for the practice and the publication where the frameworks develop in public.
Based in Montreal. Fluently bilingual. Photographer.
Current focus
I'm currently focused on three areas: northern Canadian healthcare, where I'm building out Capacity Economics through work on multifactorial chronic disease; performing arts organizations, where I'm shaping Branded Economics; and health services, where we are applying Experience Economics to the gap between what institutions deliver and what patients experience.
The Public Goods publication develops the thinking in public. Field notes from active work appear on this site.
Reconciliation
I prioritize opportunities to advance reconciliation between settler and Indigenous populations in Canada.
Get in touch
For consulting inquiries, collaboration, or to talk through a question the work might be relevant to.
Contact →